The prime characteristics of this leading Made in Italy company, founded by Mario Prada in 1913 and subsequently developed at an international level by Miuccia Prada and Patrizio Bertelli, are based on absolute quality as a starting point, constant innovation respecting tradition, research and selection of materials employed, together with impeccable manufacturing processes
Prada has always been distinctive not only for its high quality, but also for its forward-thinking approach and style, enabling the brand to anticipate and often drive trends across all sectors
Their very strong character and unique style identify sophisticated, elegant and refined, Prada luxury products, identified by the unmistakable Prada red stripe
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