The arrival of paid leave brings holidays to the masses. Lancel launches the first soft Kangaroo suitcase featuring an exterior pocket and manufactured in a light Nylon canvas, a Lancel exclusive. Actors fight over it.
Always a pioneer, Lancel explores the field of artistic collaboration, choosing Dali’s phantasmagoria. The artist’s passionate love for his wife Gala had become a romantic alphabet just for them, the “daligramas”. Lancel interprets it by creating a collector’s bag dedicated to Gala, the “Dali”, whose original handle is a bicycle chain, the symbol of sincere attachment between two energies travelling in the same direction.
In 1976, Jean and Edgar Zorbibe bought Lancel and decided to set upon a global adventure. The brand is now known all over the world through its subsidiaries in the USA that were set up in 1979 and then in the south-east of Asia, in Hong-Kong, Malaysia, Singapore, Manila and above all, in Japan. Lancel becomes the highly attractive brand that stands for French craftsmanship.
he bucket bag is rereleased under the name of Elsa by Lancel and very quickly becomes one of the brand’s bestsellers. This bag has already charmed several million women.
With off-the-wall and generous imagery, Lancel managed to fuel a creative and innovative tone of communication. Profusion and invigorating red set a surprising scene. Lancel campaigns create an immediate desire for beautiful gifts.
Lancel refocuses its activities on fine leather goods. The brand reinterprets its cult bucket bag, which will become a brand icon, the Premier Flirt.
y collaborating with two emblematic women artists, Lancel expresses again its proximity with the French cultural background. In 2008, Isabelle Adjani pictured her ideal handbag. With this focus in mind, the very elegant Adjani handbag was born. Later in 2012, Brigitte Bardot created another inspirational handbag, giving birth to the iconic B.Bardot with perfect proportions and exquisite curves. The perfect feminine ideal.
On the strength of its history and values, the House of Lancel reinvents itself time and again…
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