Tag Heuer, one of the most successful traditional watchmakers wins the game by roping in Cristiano Ronaldo, Tom Brady and the likes to the co-design watch faces of Tah Heuer Connected Watch.
While Tom Brady is already the brand’s newest ambassador, he along with Cristiano Ronaldo, David Guetta Kei Nishikori , Giancarlo Stanton , Jeremy Lin, Jessica Korda, G.E.M. et Kai Lenny got involved in the adventure and the success that is the Tag Heuer Connected Watch. All them have teamed up with Jean-Claude Biver, Tag Heuer President of the LVMH Watch Division to create a watch face which is not only exclusive, but also contains hints to their individual universe. Available on the exclusive Tag Heuer Connected app, each piece features the first personalized dials for the new smart watch.