Dior Homme Menswear for Spring 2010

Kris Van Assche being a fashion designer, gave his latest collection for Dior Homme a full blast of hot waves despite of a “Cold Love” theme. He knew the knives were out. The temperature in his runway hit the “surface of the sun” that he never anticipated the heat served to heighten the much appreciated high layers of ultralight tailoring.

Dior HommeTwo years ago from the start of his appointment, Dior Homme designer Kris Van Assche has wrestled exclusively for men and women’s suit. This season the superfluity of a tailored blazer can be seen on the label’s collection as a sensible sartorial response to climatic change.
The designer influenced by his gym-bodied quality that can be seen under the transparent jackets layered over untucked wide T- shirts in tones of creamy gray and skin-tone beige as billowy robes with matching hefty high-top footwear.

The shirt-weight craftsmanship is said to be the label’s new development, and the transparent parka over a sleeveless jacket captured from past season’s trends.

For evening outfits, the designer suggested kimonolike lapels in sleeveless form. In contrast to his previous Dior Homme endeavor, all the pared-down vigor gives him a strong foundation to build on for the future campaign.

Gucci Men Spring 2010 Milan Fashion Week

The house of Gucci showcased its Spring 2010 menswear through a runway show last June 21 with a strong inspiration to the work of Latin American architect, Oscar Niemeyer.

Gucci MensWear

IMAGE courtesy of Fashion Windows

White as the key opening color of this spring 2010 was inspired by Niemeyer who designed a certain number of his buildings in white. Niemeyer’s lifeworks are generally curvilinear and based on reflecting and imitating the abundance and altered fauna of his native Brazil. In contrast to the latest clothing lines of Gucci’s creative director Frida Giannini were largely linear and straight.

The collections are looked great in an excellent series of evening looks. Designed with tapered pants cut off above the ankle and fine two-button suits made in cool jacquards and silks in wonderful hues of indigo and burnt rose.

The Gucci menswear, besides of its less Brazilian style had even little to do with modern men’s fashion. Some of them looked too familiar from Giannini’s most recent collections for the brand and their New Wave rocket attitude.

The designer also showcased a series of surfer looks made of modern nylons and micro fibers, but looks seem someone who had never actually surfed designed them.

“High tech kite surfer,” said Gianinni, who confessed to not having really tried the sport. “My arms are too weak,” she laughed. (yahoo fashion news)

Oscar Niemeyer never recognized his ideas in this Gucci collection even his buildings tapped directly into his immediate and exotic environment for inspiration.

Versace Men Spring 2009/2010 Fashion Week in Milan

The Milan runways are crowded with fashionistas who wants to witness the incredible Italian menswear Spring 2010 collections. They are trotting rippling through the season’s greatest designer made ensembles. Few of them made the impression of travel into more wishful thinker than the house of Versace. Its latest collection for men was a modern take on the French Foreign Legion.

Versace Men 2009

IMAGE courtesy of Fashion Windows

The label’s design director, Alexander Plohkov through the effort of Donatella Versace made some tailoring “codes’ like sleek double breasted jackets in white linen perverted the mood by creating beautiful elongated djellabas with hazy desert mirage prints.

The Saharan theme creates a lively setting in stylish beige leather tops and bags with patchwork covered the show. A wide array of colors such as palette of khaki, white and sand is being used on silk muslin and crumpled leather fabrics.

The overall show made a genial roving nonchalance that recalled military braiding through its smart details like cavalry tassel belts and wristbands or even on faille collars on tuxedos.

Salvatore Ferragamo Menswear for Spring 2010

Massimiliano Giornetti diffused another Italian spirit for his creative Salvatore Ferragamo Spring 2010 Menswear collection. He gave emphasis on men’s dressing statement where coat jacket and the trench coat are very popular for the house of Ferragamo.

salvatore ferragamo

Making the double breasted suit a semi-fit and giving emphasis on waist, the designer Giornetti put a little bit elegance to the final appearance. Tank tops and tees became popular as a formal shirt being under garment. Common ties are being optional to the Ferragamo Men Collection.

His version of the trench coats is very appealing to men ages 18 to 49. It was cut a little bit shorter and made some wider lapels which look very trendy and stylish ever. The trench coats are very different from your father’s old trench coats.

Since this is Salvatore Ferragamo, the label is not only popular to clothing lines but on the shoes as well. This stuff also plays a very important part in our fashion life. According to Suzy Menkes of the New York Times / International Herald Tribune, “the raffia shoes that stepped out on the Ferragamo runway is a first for the leather house and showed Ferragamo’s success in the “straw” countries of Mexico, the Philippines and Vietnam.” (Fashion Windows)

Prada Men Spring 2009/2010 Milan Fashion Week

The designer, Miuccia Prada came up with some latest fashion for men in a Milan where the overriding feeling is of designers twist from their own previous body of work.

The spring 2010 menswear collection was covered and mixed with colors ranging from black to white made up of quotes from confusing movies to a great new stage set of wet shade walls.

Prada Men Fashion Show Milan

Prada Men Fashion Show 2009 Milan

Prada Men Fashion Show 2009_Milan

images courtesy of: www.smh.com.au

You could imagine the show seems a somber summer moment because of quotes in giant two-foot-high script and the charcoal foam seating to the collection itself, largely made up of various takes on gray.

Miuccia once said: “A movie, in black and white,” floated around with trays of the ideal, color coordinated cocktail – a White Russian. Even though it was restricted in color, this is one of the most innovative shows ever in Milan collections.

The designer remake her own silhouette and tailoring in an excellent way exclusively for Milan. The newest innovative thing could be found on jackets where the jacket lapel is drawn out to the belly button and even double-breasted looks have just two buttons.

The Prada’s accessory department also had an excellent part to the whole transparency trend of this four-day Italian event. The house showcased perforated leather shoes and pork pie hats and see-through dusters in a mesh nylon material paired with sneakers and fishing gears.

Sergio Rossi Beijing Store Expansion

Famous on its authentic shoes and luxury accessories, the Sergio Rossi Company recently opened the doors of its second retail store in Beijing located at 2025 Shin Kong Place.

Sergio Rossi Beijing

The boutique has an area of 55square meters that features both men and women’s Sergio Rossi collection such as handbags, shoes and other fashion accessories.

In line with the label’s modernized concept, the Sergio Rossi store in Beijing is an excellent expression of luxury with its wooden shelves in cream hard glossy coating with brushed brass details. Multi-thread curtains made with micro-beads of brushed brass and metallic grayish purple carpet complete the look.

Sergio Rossi made an expansion in the Asia-Pacific region that strengthens its relationship with other renowned designer labels. Currently there are 11 stores located in the region.

Missoni Menswear Spring 2010

The designer, Angela Missoni presented her greatest collecton in variety of patterns and subtle color palettes that explains the story of a journey as clothes evolved from a classic to a trendy piece that everyone adore.

missoni men

Angela Missoni developed a delicate balance in faded colors and worn fabrics between the old and the new with her craftsmanship on the tailoring cut and silhouette. The house has trench coats made in solids and cardigans in iconic prints. The designer is always working on the counterpoints where she was successfully combined the Missoni heritage in futuristic attitude and spirit.

It is not just on the runway that the House of Missoni seize the moment where there are opportuinties for expansion and development.

Missoni never missed any moment, she opened a new boutique in Casablanca and Beirut. More expansion to be followed as she have planned for the store opening in Sao Paulo, Brazil, Riyadh, Los Angeles and Malibu, California this coming second half of 2009 and the first half of 2010.

The Vera Wang Spring 2009 Collection

The Vera Wang Spring 2009 collection transudes all of the seduction, femininity, and glamor which define the importance of Hollywood fashion statement from the 30’s through the 50’s.

Vera Wang

Vera Wang1

Vera Wang Spring 2009 Images by Frazer Harrison

A collection full of styles, glamor and elegance ranging from siren dresses, slinky charmers slips, and amorous ball gowns. This collection represents the deliberate polish and sophistication of such smart, independent, and uniquely American stars as Rita Hayworth, Marilyn Monroe, Ava Gardner and Jean Harlow. These legendary women came to define the myth that became American cinema.

Truly, Vera Wang knows how to ignite our senses with strong seductive techniques with her collection. We can see backs of dresses and gowns, giant bows, ties, and petticoats to bouquets of cut blossoms that provide extra doses of drama and flirtation that make an exit even more significant than an entrance.

Calvin Klein Fall 2009 Underwear Ad Campaign

The house of Calvin Klein unveiled its Fall 2009 global Ad Campaign featuring Calvin Klein Jeans and Calvin Klein Underwear headed by new hot faces of Eva Mendes and Jaime Dornan.

calvin_klein 2009 ad campaignThe label is known for its iconoclastic advertising activity for their past and recent campaigns. The Fall 2009 campaign is something hot, sexual provocative and steamy that can be seen in all major fashion media all over the world.

The Fall 2009 Calvin Klein campaign was shot by renowned photographer Craig McDean in New York City. Eva Mendes is featured in the current Calvin Klein Underwear campaign as well as in the Calvin Klein Secret Obsession fragrance campaign. Mr. Dornan has been featured in two prior Calvin Klein Jeans advertising campaigns, alongside supermodels Kate Moss (Fall 2006) and Natalia Vodianova (Fall 2004).


“I have a long-standing relationship with the house and I’m thrilled to extend my association and now be a part of the new Calvin Klein Jeans and Calvin Klein Underwear campaigns,” Eva said.

“Working alongside the sensationally sexy Eva Mendes on both shoots was incredible,” Mr. Dornan added.

The Calvin Klein campaign will be featured in both major men and women magazines in the North America and can be seen in New York and Los Angeles outdoor advertising.

The overall campaigns were produced under the creative direction of CRK, Calvin Klein, Inc.’s in-house advertising agency, working with consulting creative director Fabien Baron of Baron + Baron.

The print ad of the label will feature the two important new models in the industryz namely Will and the up-and-coming Jac (Monika Jagaciak), who opened and closed the Fall 2009 Calvin Klein Collection runway show. The campaign was shot by renowned photographer David Sims in New York City that displays different stylish apparels, accessories, footwear, and eyewear.


Fashion as an “American art form” – Michelle Obama

michelle-obamaThe Council of Fashion Designers of America (CFDA) honored the US First Lady, Michelle Obama during the awards night in New York last June 15. She praised the industry in her pre-taped video message “Fashion is an American art form with ingenuity and craftsmanship that contribute so much to our economy and culture.”

She is the “meteoric rise as a fashion icon”, the CFDA president Diane Von Furstenberg paid tribute to the wife of President Barack Obama. According to her, she had a unique look that balances the duality of her lives as an adviser and mother to Sasha, eight and Malia, 10.

The Awards

Womenswear Designer of the Year Award

The pair beat off stiff competition from Narciso Rodriguez and Marc Jacobs to land the prize, with the latter – accompanied by partner Lorenzo Martone – also missing out to Proenza Scouler for Accessories Designer of the Year. However, he was honoured with the InternationalAward for his work at Louis Vuitton.

Menswear Designer of the Year

Italo Zucchelli for Calvin Klein collection

Band of Outsiders for Scott Sternberg

Talent Award for Menswear

-sponsored by Swarovski

Tim Hamilton

Talent Award for Womenswear

Alexander Wang

The third Swarovski Emergiv Talent honour, for accessory design, went to Justin Giunta for Subversive Jewellery.

Veteran Anna Sui was honoured with the Geoffrey Beene Lifetime Achievement Award

Ralph Lauren was given the Popular Vote Award

Women’s Wear Daily editor-in-chief Edward Nardoza was honoured with the Eugenia Sheppard Award

The creative director of GQ, Jim Moore, took the Eleanor Lambert Award.