Kenzo Takada, the founder of the brand, was educated at Bunka in Japan and moved to Paris in the Sixties. He was one of the first fashion designers to use models of different races on the catwalk, and his first success came from garments made out of scraps of African textiles he bought at Parisian flea markets.
Kenzo was one of the first to bring ethnic-chic to the street, he delighted in the folkloric fairy tale, whether it originated in Old Bohemia, Mother Russia, the Manchu Dynasty, the Samurai Era of his homeland, Japan.
Over three decades, Kenzo expanded into menswear, jeans, childrenswear, a home collection, fragrances, and a flagship boutique in the Place des Victoires, along the way finding time to celebrate the 10th, 20th and 30th anniversaries, The 1990’s also bought change with, firstly, the ‘house’ becoming part of the LVMH Luxury Brands Group, in 1993, and, finally, in 1999, Kenzo Takada’s decision to step down. After Kenzo‘s retirement, Antonio Marras was appointed as creative director until 2010.
Humberto Leon and Carol Lim were nominated creative directors of Kenzo at the beginning of 2011. Since then, in just a few seasons, they turned upside down the ethnical references typical of the brand while preserving the playful and joyful inspiration. They started to design new collections that have inaugurated a new trend in the fashion of the New Millennium. This consists in an easy brand with a good quality/price ratio, desirable and signed, half way between the creative aspirations of the designers and those coming from the sensibility of the fashion people. It was a new experiment of democratic fashion, where democratic stands for easier accessibility to a world elitist by nature. In the end, they established the casual luxury. The result is a collection featuring desirable clothes, easy but with a substance: trousers, jeans, bombers with raglan sleeves, jackets and dresses. Last season, the tiger printed on jumpers made the sold-out, and was a popular wear in most fashionable streets and premises.