Denim new It-labels

Few things are more classic than our favorite jeans, and we all love our Levi’s as much as the next person,but spicing up the expected with some snazzy edge has become de rigueur, lest we be deemed predictable. This season, little details — be it fringe hems or discreet rips — go a long way. And whether you like it rough-and-tumble or polished, raw or washed to supple perfection, new denim labels have got you covered with the season’s silhouette staples. The new emerging labels for 2017 are:


Worn by models like Kendall Jenner and Karlie Kloss, and movie stars like the petite Emma Roberts and Reese Witherspoon

Marrying chic with cheeky is Scott Morrison’s soho-born 3X1 denim label. In on the customisation game, the luxe label’s kitschy iron-on patches elevate its bespoke jeans into new quirky heights.

“We stand for having fun, and not taking yourself too seriously,” explains co-founder Lela Becker of the LA-based denim house she brought to life with designer Tim Kaeding.

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