Milan Fashion Industry seen Falling again in 2009

Milan, the business, fashion and design capital of Italy is seen falling again this year after its fashion turnover. The demand for designer fashion stuffs saps as the recession continues.

The National Chamber of Fashion in Italy forecast on Monday, the turnover was seen down 6.5 percent to 62.176 billion euros ($86.31 billion) in 2009 and there’a tendency to fall higher.

Mario Boselli

The chamber’s chairman, Mario Boselli told a news conference ahead of Milan’s menswear fashion week, which runs June 20-23, “This seems optimistic.”
“2009 had started “in the worst way” and a 3 percent fall in fashion turnover was expected for the second half of the year.

Last year, turnover for Italy’s fashion industry, known for names such as Giorgio Armani and Prada, fell 4 percent to 66.498 billion euros.
Luxury brands have not been spared by the global economic turmoil and the sector has been hit by restrained spending even among the super-rich.

Large players are seen better able to weather the storm and observers see smaller and family-run companies being the hardest hit.

Italy’s fashion industry earlier this year warned its members risked “falling to pieces” as they feel the strains of the economic crisis and called for government help.

EXCERPT: Yahoo Fashion news

Italian Fashion in a Runway

Italy is a nation which famous in terms of fashion that cares outside appearances. Inner beauty is also important in a man’s life but for the Italians, to have a well-groomed hair, possessed a good sense of dressing and have a neat pair of shoes are really important. Elegance is in the Italian blood, they are unhesitatingly sacrifice comfort to achieve in their lives. Obviously, no wonder that almost of the renowned artist names and designers are from Italy. From Prada, Gucci, Ferragamo, Valentino, Versace, down to Roberto Cavalli to name a few. Almost of these great signatures appears in a fashion runways as well as if you want to see the latest trends just glance around various shopping malls, boutiques, restaurants and to all public billboards.

Italians follow the latest trend that suits them. They go something trendy and seek durable, classic and genuine quality fashion things.
Making choices about what to wear can sometimes be an intimidating task. What you think is in style in a particular season may be viewed for the next time. This is what fashion for most Italians. It is not about clothes at all. Italian fashion is actually all about an attitude: an attitude of sophistication, custom-made, elegance and ridiculous style and comfort.