Chine Emerging The New Superpower Of Fashion

When FENDI (Italian luxury fashion house) staged its unforgettable runway show at the Great Wall of China in the year 2007, it marked the beginning of new fashion era in China.

Yesterday at the Beijing Television Center, Burberry (a British luxury fashion house) showed off its biggest show ever which was broadcast throughout the world seems that China is gradually emerging as a new superpower of fashion.

However, China is the most populated country but 10 million people of China is earning around $15,000 which is considered as the upper middle class income, with that it is expecting to grow to 76 million within next 5 years.

Although, it can be the biggest factor that luxury lines are targeting the country.  Also, there are numbers of millionaires and billionaires leaving in China, so many popular brands are seeing great future prospects in this country.

It is believed that there are 80% consumers who are around 45 years love to buy luxury wears.  On the streets of Shanghai and Beijing, it is so easy to find luxury brands like Gucci, Prada, Channel and Hogan handbags and shoes. Also, there are shops available in both cities which are engaged in selling high level of fake bags and shoes of these brands.

Even, boutiques of these cities brag about women who never hesitate to spend on different colors of bags simultaneously. The Chinese market is buzzing with different well known brands bags, shoes, dresses and jewelries. It is believed that Chinese shoppers consume more luxury goods than Americans.

Burberry has just opened its flagship in one place of Beijing and is now planning to double its presence by 2012. Today, the Jinbao mall is the special attraction of Beijing people. It is because the famous brands like Gucci, Bottege and Burberry stores have opened here.

In Shanghai, the Peninsula Hotel is the biggest center from where Chinese people can buy beautiful Channel fashion wears.  It is no doubt that Chine is emerging as the biggest fashion hub.

Spring/Summer 2009: Cool and Comfy

The weather should be warming up soon in many parts of the world, and it’s only fitting to dress for the balmier temperatures. Luxury fashion houses Fendi and Yves Saint Laurent are leading the pack with guys’ looks that look both casual and literally cool.

Stefano Pilati at YSL probably didn’t intend to make clothes that were softer or more comfortable than the usual, but that’s exactly how his creations turned out. Silk suits, voile and organza – all of them fabrics usually reserved for womens’ wear – were used liberally, resulting in lighter and more casual looking pieces. This neutral ensemble represents how the collection ended up – slouchy and soft with just a bit of cool.

Silvia Venturini Fendi was in a situation similar to Pilati’s – she wanted to make a statement, but ended up giving a completely different first impression. Lighter fabrics combined with more vivid colors created a more youthful and laid back vibe. The soft, cropped pants and shoes-sans-socks look helped, too. This collarless, open-top, light brown number paired with the gray pants looks slouchy enough to lounge in, yet stylish enough to wear to dinner at the parents’.

All this casualness has got sticklers to formality all in a dither, but it spells good news for you, especially once the sun begins peeking out again. Gone (for now) are the days when stylish means structured to the point of stiff. The tailored look might have been popular on the runways a couple of season’s back, but expect guys to begin taking a more relaxed stand with their style. What’s current and new at trendy in fashion houses like Fendi and YSL should be making their way to the general public in a couple of months.

Stock up on more neutral colored pieces in soft cotton or silk blends, with the odd red or blue top thrown in. If you always wear what you feel is most comfortable, now’s your chance to look fashion-updated while you’re at it.