The house of Calvin Klein unveiled its Fall 2009 global Ad Campaign featuring Calvin Klein Jeans and Calvin Klein Underwear headed by new hot faces of Eva Mendes and Jaime Dornan.
The label is known for its iconoclastic advertising activity for their past and recent campaigns. The Fall 2009 campaign is something hot, sexual provocative and steamy that can be seen in all major fashion media all over the world.
The Fall 2009 Calvin Klein campaign was shot by renowned photographer Craig McDean in New York City. Eva Mendes is featured in the current Calvin Klein Underwear campaign as well as in the Calvin Klein Secret Obsession fragrance campaign. Mr. Dornan has been featured in two prior Calvin Klein Jeans advertising campaigns, alongside supermodels Kate Moss (Fall 2006) and Natalia Vodianova (Fall 2004).
“I have a long-standing relationship with the house and I’m thrilled to extend my association and now be a part of the new Calvin Klein Jeans and Calvin Klein Underwear campaigns,” Eva said.
“Working alongside the sensationally sexy Eva Mendes on both shoots was incredible,” Mr. Dornan added.
The Calvin Klein campaign will be featured in both major men and women magazines in the North America and can be seen in New York and Los Angeles outdoor advertising.
The overall campaigns were produced under the creative direction of CRK, Calvin Klein, Inc.’s in-house advertising agency, working with consulting creative director Fabien Baron of Baron + Baron.
The print ad of the label will feature the two important new models in the industryz namely Will and the up-and-coming Jac (Monika Jagaciak), who opened and closed the Fall 2009 Calvin Klein Collection runway show. The campaign was shot by renowned photographer David Sims in New York City that displays different stylish apparels, accessories, footwear, and eyewear.