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Massimo Giorgietti, with a background as salesman, creative director and designer, created, in partnership with Paoloni Group, the brand MSGM in 2008. He wants to combine and mix the tradition (his favorite brands are Yves Saint Laurent and Coco Chanel) with new and modern inspiration such as contemporary art and indie music. In 2010 MSGM was one of the best revelation of the year in the “Who’s on next” contest sponsored by Vogue Italia.
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