- Main color: Red
We aim to bring out every woman’s natural beauty by interpreting and exalting their feminine side with a glamorous, elegant, dynamic style.
With this in mind, Liu Jo offers an extensive range of garments and accessories so that you can create a contemporary, seductive look every day.
We try to express our core values of elegance and quality in every collection, while remaining true to our pragmatic and practical business outlook based on the solid expertise and know-how characteristic of Carpi and Italy as a whole.
Liu Jo, the brainchild of brothers Marco and Vannis Marchi, started out in Carpi, Italy’s leading knitwear district.
The Liu Jo and Liu Jeans collections were launched, and development on the domestic market began with multi-brand distribution in Italy, followed by mono-brand distribution at home and abroad.
Liu Jo Accessories, the collection designed to complete the Liu Jo fashion range, was launched in this period, alongside girls wear, a line for softer, curvier figures (Ajay), and menswear.
The first licences came with Liu Jo Baby for babies and young girls between 0 and 5, the Liu Jo Luxury jewellery line, Liu Jo Underwear and Beachwear, and Liu Jo Casa, the line that brought the Liu Jo signature style into the home.