black wool polyamide elastane
"Coat women Sportmax"
- Main color: Black
- Materials: Wool, Polyamide, Elastane
- Detailed composition: 80% Lana, 15% Poliammide, 05% Elastan
- Sportmax Coat Women Black
Designed for women with self-confidence who face life with determination and joie de vivre, constantly looking for only the best to be beautiful and seductive: this is Sportmax today.
All the proposals of SPORTMAX are, in fact, made with care, precision and precious materials and aimed at women who are rather fashion conscious than trend victims. Each garment is studied meticulously down to the last detail (from the choice of fabric, to the cut, the assembly and luxury finishing details) in the name of a new type of tailoring for women, poetic and up-to-the-minute, to enhance and bring out the best in the woman who wears it, with great care to innovative elements, wearability and fit, true and proper strengths of the many consolidated benchmark items in today’s wardrobe.
Dresses are the crowning glory of every collection (all skilfully tailored, capable of enhancing the beauty and femininity of a body of any shape and size), coats and jackets (with new shapes and materials each season), trousers (a best seller throughout the world), and finally knitwear in an infinite array of designs and materials and complementary items and fashion accessories. In a wealth of proposals, where design, a mixture of materials and versatile inspirations are combined even in the same garment. Elegance with unassuming, unpredictable simplicity which stands out due to the meticulous attention to detail. Just like the refined, essential symbol which marks each SPORTMAX garment: a tiny, bright Swarovski crystal, hand-sewn onto each garment always in a different place. A precious detail, an unobtrusive gem, a touch of light and a concession to the vanity in every woman.
Now present in over 70 countries, with deliveries made at various stages to ensure a constant restocking to the large number of stores on each continent, divided into two large sections referred to as COLLEZIONE (COLLECTION) and DEFILE' (FASHION SHOWS), the SPORTMAX brand celebrated this first decade of 2000 by launching a retail project under its own brand: in other words, an extremely selective, innovative distribution programme, which will be articulated with the opening of high end stores, with a very distinctive identity, planned and designed by the best architects in the most important locations around the world: from Paris to New York, from Hong Kong to Shanghai and, starting with the Spring/Summer 2011 collection, in via della Spiga 20 in Milan.
THE WORLD OF SPORTMAX
To round off, within a precise industrial strategy which aims at offering a range to suit all women on different occasions, SPORTMAX has developed one related line: SPORTMAX CODE, dedicated to informal, contemporary wear, with an excellent price-quality ratio and a particular focus on denim ("perfect fit" jeans are already a cult item): which concentrates on swimwear, accessories and beachwear fashion. The SPORTMAX collection is completed with accessories such as bags, shoes and costume jewellery specially created by its design team. There is no shortage of special projects, such as "Carte Blanche", a small capsule collection, which is created every year in collaboration with a young star selected from the most interesting talents in the global world of art. The first two editions saw the collaboration of: Christophe Brunnquell and Kim Gordon.
The SPORTMAX style is aimed at the modern woman, bold and self-ironic, reflected by the icons which have appeared in glossy magazine advertisements over the years, brought to life by the best-known fashion photographers in the world. Sarah Moon, for example, who in 1970 put her signature on the first poetic, timeless shop window posters for 5 years, followed by Hans Feurer, one of the living legends in the world of fashion photography. Yet again, the Italian Gianbarberis, Albert Watson and Peter Lindbergh, who immortalised top models and new faces in the mid-Eighties (for example a very young and still unknown Jasmine Le Bon, and an unripe Carla Bruni, now France’s first lady). These were followed by Marc Hom, Dusan Reljin, Inez van Lamsweerde, Vinoodh Matadin and Mert&Marcus in more recent times. Up to the contemporary miss Modernist for Autumn/Winter 2010/2011 or the punch mademoiselles Butterfly of this Spring/Summer, in the images taken by famous American photographer David Sims, who has photographed the collections of the last four seasons.